- 14.1Two layers, and the rule between them
- The website measures its own audience, and it also uses advertising and analytics tools that belong to other companies. The first runs for everyone; the second runs only if you agree to it. Nothing that can identify you, or follow you beyond this website, is loaded before you have said yes.
- 14.2Audience measurement, without consent
- We count visits so we know which pages are read and where people give up. This runs for everyone, and it is allowed without consent only because it is kept inside strict limits: it serves audience measurement and nothing else, it is never cross-referenced with your client file or with any other source, it works for this website alone, the last part of your IP address is discarded before the data is stored, and the identifier it uses lives no longer than 13 months. The lawful basis is our legitimate interest in knowing whether the site works. You can switch it off at any time through the same panel that controls the rest.
- 14.3What sits behind the banner
- Everything else needs your agreement, and it is grouped so you can decide by category rather than all at once. Statistics: Google Analytics, loaded through Google Tag Manager. Behaviour: Microsoft Clarity, which records how pages are used. Marketing: Meta Pixel, LinkedIn Insight Tag and Microsoft Advertising, which measure our advertising and can build audiences on their own platforms. Call tracking: a service that shows a different telephone number to different visitors, so we can tell which campaign produced a call. These providers are outside the EEA, and those transfers rest on the mechanisms in section 8. The banner always shows the list as it stands today.
- 14.4Session recording, in particular
- Microsoft Clarity replays how a page was used: mouse movement, clicks and scrolling. It runs only with your consent, and what you type into a field is masked in your browser before anything is sent, so form contents do not reach the recording. If you would rather not be recorded, refuse the behaviour category and everything else still works.
- 14.5The banner
- It lets you accept or refuse by category, and refusing is exactly as easy as accepting - one click, on the first screen, no hunting through settings. It names every tool in use and says how long each cookie lasts. You can change your mind at any time through the link in the footer, and refusing costs you nothing: the site, the form and every way of reaching us work identically either way.
- 14.6Server logs
- Whatever you decide about the above, our servers keep ordinary access logs - IP address, browser, page, timestamp - which we use to keep the site available and to investigate abuse. That rests on our legitimate interest in security rather than on your consent, it is not used to build any profile, and the logs are deleted within twelve months.
- 14.7Messengers
- The site links to Telegram and WhatsApp so you can write to a lawyer directly. Those are third-party services with their own privacy terms: what you send through them is also processed by them, and we have no control over that part.
- 14.8The contact form
- The form sends us only what you type into it, plus the time it was sent. It is used to answer you, and for nothing else. It is not connected to the advertising tools above.